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Photo installation from the cycle ‘’Happy family’’

"Destiny is choice, Choice makes destiny"

Thematic units of modern advertisements and fashion photography undoubtedly form our impressions and mental substrates, with which we sublimate the structure of desires and impressions about our concept of the Ideal.

Harmonization of my subconscious reactions during the meditative process dedicated to the recognition of emotional aspects, to which we unconsciously subdue during the formation of our living anatomy of choice, caused the concept of this work.

Reinterpretation of the modern-fashion ideal-type of family, accentuation of its true meaning and mechanisms according to which existential structures of our hidden desires operate, reconsideration of their possibilities and principles of realization are only some of polemical subjects of this work. Conceptual carrier of message of this work is a kind of future (projected) finished product, ready-mades taken from the pages of fashion magazine, carefully selected and based on subconscious projections of desire recognized as such. This work indirectly opposes to the exploitation of global mass obsessions by putting the spotlight on our most intimate fantasies, and in a unique way, by the mere act of choosing, it photographs an authentic personal desire of the individual, acknowledging it as such.

Thus, I also see this photo installation as my intimate ready-mades - introduced with a unique icon of my visual conception of the aesthetic, even when it comes to conceptual identity of this virtual photo-installation of family.

In accordance with the aforementioned context, material taken as quotation and ready-mades sample were revised to an extent that satisfies the retinal perception of the viewer at the level of newspaper printing shown (body postures and facial expressions are in accordance with the needs of emotional substrate of satisfaction, which was specially adapted for this purpose to the atmosphere adorned with special aesthetic and spiritual note of Italian model Renata S \ see a collection of works memory of smile*.

Guided by intuitive aspects of memory (reminiscences), I felt initiated to visually register exactly with it one spontaneously and intuitively formed identity of virtual family like this. Thus, this work becomes (a kind of personal) photography of dream projected with self-thematisation, which is by consideration of initiated memories being represented by ready-mades sample of newspaper printing used for this installation.

Cycle of installations on this topic implied a special meditative preparation which personifies the unconscious emotions of the author toward the existent biological parameters within which manifests itself one of the forms of contemporary visual identity of marriage.

By self-thematisation, as here meaningful form of expression was created my personal icon of family. Using a sample of newspaper printing, photos registered according to the real experience of identification on the basis of already lived elements that work fully confirms with accompanying symbols. In thematic focus of this visual construct conceived by individual desire, is being formed a trace of magically ritual aspect in which created, nominated and visually established consequence often initiates the cause.

Aesthetic ideal of woman and her position in the family for me is incredibly close to the illusion of this photo installation, so I tried to touch with its choice some values of visually clear established concept of photographing the wish as a dream.

The work was created in 2001 and in 2005 is being realized this imaginary cause that turns out to be one of the key parameters of this and in this way illustrated desire. The function of creating of consequence conceived as initiator of cause of the wish itself. Art as established consequence which arouses causes. Therefore, it is the ultimate contextual meaning of this work to point out the importance of our illustration of desire and its most precise embodiment at the imaginary level, which by automatism defined of positively defined values are being created extremely high possibilities of realization. Thus, what we await, catches up with us, both at the individual and at the global level.

Photos from the cycle „Happy family“, installation for meditation from the cycle ''Prisoner on a whim ''1993